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PIMS分析的英文是Profit Impact of Market Str


PIMS分析的英文是Profit Impact of Market Strategies的缩写,其含义为市场战略对利润的影响。PIMS研究最早于1960年,在()公司内部开展,主要目的是找出市场占有率的高低对一个经营单位的利润到底有何影响。

  • A美国通用电器
  • B波士顿公司
  • C美肯锡公司
  • D美国杜邦公司
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